Convert browsers into buyers with high quality content.

Cyclocross and Enduro bookend a busy September for cyclists in Cumberland

UROC is hosting three exciting events this month: The CX Criterium and fundraiser party Sept. 12 and the Dodge City Enduro Sept. 20.

UROC is hosting three exciting events this month: The CX Criterium and fundraiser party Sept. 12 and the Dodge City Enduro Sept. 20.

Imagine you’re enjoying a burger and beer at your favourite pub, when suddenly a swarm of lycra-clad cyclists race through the centre of the room, each vying for local bragging rights and the opportunity to become a legend in his or her own mind. That will be the scene next Saturday, September 12 at the Waverley Hotel in Cumberland.

The United Riders of Cumberland are “kicking it old school” in September, with four events beginning Sept. 12 with the fun-forward Cyclocross (CX) Criterium.

“The Cross Crit is a fun warm-up to the Coal Cross CX race the next day,” explains UROC director Erik Holbek. “Racers will cruise the streets of Cumberland, finishing each lap by racing right through the middle of the Waverley Hotel. It’s going to be awesome!”

Read More
How To Write Sales Copy That Appeals To Goldfish

How to write sales copy that appeals to goldfish


Ryan Parton, RP Copywriting

According to a recent study, our attention spans have dropped from 12 seconds to just eight over the last 15 years. Goldfish, by comparison, are believed to have an attention span of nine seconds.

That’s right – your digital lifestyle has left you less focused than a goldfish.

So what’s a copywriter to do? Given that most people take the time to read only the first 30 to 40 words on a page, you need to work smarter to grab your reader’s attention and sustain it. (He says, grudgingly acknowledging that most of you have already stopped reading this.)

Let’s not panic – writing killer copy that gets noticed is totally doable. You just need to remember the Three E’s of Copywriting and four other little letters: AIDA.

 

Read More
How To Write Engaging Sales Copy – 4 Tips

How to write engaging sales copy – 4 tips

customers ahead signRyan Parton, RP Copywriting

A copywriting legend of yore – was it Ogilvy or was it Caples? – once said he could write a thousand word ad and virtually guarantee you’d read every word. How? By writing on the topic “All About (insert your name here).”

If the topic of your own promotional writing is something that everyone finds just as irresistible, then you need no help engaging readers. But if you’re like the rest of us, here are four tips to start you in the right direction:

Show some levity – no one likes reading content that’s dry, monotonous or written with all the joviality of a corrections officer whose daughter you just brought home three hours late from prom. Tossing in some light humour can convey personality and humanize your writing. And as it turns out, humans like doing business with other humans.

Read More

The Valley’s ‘biggest little sign company’ turning big heads

Brandon Galandy Hi-Lite Sign Service Comox Valley

Brandon Galandy owns Hi-Lite Sign Service, “the biggest little sign company in the Comox Valley.”

You might not know him, and may not have heard of him. But unless you’ve been living under a rock, you’ve seen his work all around town.

Brandon Galandy is the 30-year-old entrepreneur behind Hi-Lite Sign Service, which touts itself as “the biggest little sign company in the Comox Valley.” Though the young entrepreneur has only been in business five years, he’s earned a reputation as the go-to guy for installing Vancouver Island signage for some of Canada’s best-known companies.

Locally, Hi-Lite has been called upon to install the golden arches of the McDonald’s restaurant at the top of Ryan Road, as well as prominent new storefront signs for Mark’s, Scion and Courtenay’s newest Tim Hortons. Elsewhere on the Island, he’s installed high-profile signage for Hudson’s Bay in Nanaimo’s Woodgrove Centre and the Ford Dealerships in Port Alberni and Port Hardy.

Read More

Union Street Grill is giving away 2015 MusicFest passes for a song!

Fannie Blanchet and Katie Cummings, of Union Street Grill & Grotto, belt out their favourite tune. If you do the same, you could win MusicFest weekend passes.

Fannie Blanchet and Katie Cummings, of Union Street Grill & Grotto, belt out their favourite tune. If you do the same, you could win MusicFest weekend passes.

Still haven’t got your MusicFest tickets? A downtown Courtenay restaurant is giving away a pair of weekend passes to the Comox Valley’s iconic summer festival – but you’re going to have to sing for it.

Union Street Grill & Grotto is asking music lovers to record a short video of themselves singing a few lines of their favourite song and then post it to the restaurant’s Facebook page. The singer whose video gets the most likes as of July 7 at 9 a.m. will win two weekend passes to MusicFest July 10 to 12.

“You certainly don’t have to be a great singer to win these passes,” says Fannie Blanchet, one of the managers at Union Street Grill & Grotto. “You just have to really want to win them! Musical talent is obviously one way to earn likes, but I don’t have to tell you that there are other ways to attract attention on the Internet!”

Read More

BodyNetix trainers put their money where their heart is

 Women on top: Megan Cofield (middle L); Megan Penney (middle R) and Raida Bolton (bottom R) make up the new ownership team of BodyNetix Professional Fitness Training.


Women on top: Megan Cofield (middle L); Megan Penney (middle R) and Raida Bolton (bottom R) make up the new ownership team of BodyNetix Professional Fitness Training.

For more than 10 years, BodyNetix Professional Fitness Training has attracted a loyal clientele with both effective training and passionate trainers. Now, three of those trainers have put their money where their heart is, purchasing the company and formalizing their investment in the health of their clients.

Trainers Megan Cofield and Raida Bolton have joined managing partner Megan Penney in purchasing BodyNetix from founder Chris Ketch earlier this month.

“I can’t imagine three better women to take over the reins of BodyNetix, says Ketch, who decided to pursue new passions with his new wife Kendra during a recent round-the-world vacation – his first break from BodyNetix in more than a decade. “Each of them brings something unique and special to the table. With their combination of skills, passion and experience, you’re going to see a BodyNetix that’s successful on all fronts.”

Read More

Celebrating weight loss success with a name change . . . and a party!

Tracey, a client of Success Weight Loss, before and after her program. 

Just how much is 15,200 pounds? Think 15 horses or nine old-school VW Beetles. It’s also the number of pounds that a Comox Valley weight loss studio has helped its clients drop since opening its doors just four years ago.

To commemorate that accomplishment, Samudra Weight Loss Health and Wellness has changed its name to “Success Weight Loss.” Past, present and future clients are invited to celebrate alongside owner Kristin Bjarnason and her team at a “Celebration of Name Change” open house on Saturday, June 27 from 1 to 4 p.m. at their Sixth Street location between Tulio’s and Atlas Café.

“We wanted a name that mirrored the growth and transformation of both our clients and our business,” says Bjarnason, a registered nurse and weight loss coach. “So we held a name-change contest with our clients, and Success Weight Loss was the winner.”

Read More

Downtown Courtenay Evening Market starts next Thursday

The Downtown Courtenay Evening Market will take place the third Thursday of each summer month from 5 to 8 p.m. beginning next Thursday.

The Downtown Courtenay Evening Market will take place the third Thursday of each summer month from 5 to 8 p.m. beginning next Thursday.

A block of downtown Courtenay is set to play host to fabulous local farmers and producers, talented artists, unique local products and – most of all – a tonne of fun for one evening a month throughout the summer.

The inaugural Downtown Courtenay Evening Market takes place Thursday, June 18 from 5 to 8 p.m. Upper Fifth Street between Fitzgerald and England Avenues will transform into an open-air market and become THE place to be on the third Thursday of each summer month from June to September.

Read More

12th annual 12 Hours of Cumberland happens June 13

Riders

The 12th annual running of the 12 Hours of Cumberland mountain bike race takes place June 13.

The 12th annual running of the 12 Hours of Cumberland takes place Saturday, June 13, and mountain bikers are gearing up for one of the Comox Valley’s most anticipated bike races.

In the 12 Hours of Cumberland, hosted by the United Riders of Cumberland (UROC), riders of all ages and abilities compete to see who can complete the most circuits of a “fun for all” racecourse over a 12-hour period. Riders can compete in the solo category for the prestigious Twelve Hour Cup, or they can vie for a selection of equally coveted Beardsley Pottery mugs as a team of two or four in the male, female or mixed category.

Read More
From First Handshake To Lifetime Follower

From first handshake to lifetime follower

handshake clip art

Darcy Lefebvre, Marketing & Communications Consultant, RP Copywriting

Most business owners understand the importance of business networking – many are even members of our local chamber of commerce and other small business networking groups.

There’s no doubt going to business mixers and other networking functions can be a great way to make new connections with other business people and potential referral partners. But after you meet them – what happens then?

It’s all about the follow up!

Read More
%d bloggers like this: