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Comox Valley accountant offers small business tips for navigating growth
All business owners want to succeed; growth is often a natural component of that success. Sometimes managing rapid growth, however, can be a challenge.…
2 sweet ways to make 2016 your best marketing year yet
What’s your marketing and communications plan for 2016? (Hint: if you don’t have one yet, you really need to read this . . . )…
Direct Mail Gone Wrong (or How to Lose Customers Fast)
Ryan Parton, president, RP Copywriting If you’re going to execute a direct mail campaign, give your customers some credit. Before Christmas, I received…
Cumberland dance to benefit EduAfrica
Come have a great time while supporting a great cause. A lively dance featuring entertainment by Brodie Dawson and Friends is being held Saturday,…
RP Copywriting’s best marketing articles of 2015
We had some pretty good ideas in 2015, and we shared many of them with you. OK, we’re a bit biased. But seriously, based…
Will direct mail work for your small business?
Darcy Lefebvre, RP Copywriting Surrounded with ever-evolving online communication tools and technology, direct mail seems to have been left in the dust. That being said, there’s…
6 steps to your best writing ever
People often compliment me on my writing. Sure, it’s mostly my wife and my mother-in-law, but still. The point is, great writing – however…
4 Tips for Writing Money-Making Direct Mail
Writing for direct mail isn’t the same as blogging, or writing the great Canadian novel. Direct mail has a specific purpose – usually convincing…