How we increased Mike Fisher’s home sales while decreasing his advertising

What he needed

When he came to us, Mike Fisher was already one of the top Realtors in the Comox Valley. He’d found, however, that traditional advertising was no longer as effective for his real estate marketing. And so Mike engaged RP Copywriting to develop a real estate content marketing plan and social media strategy.

“Not only has RP Copywriting helped me make an impact with my online presence, I’ve stopped newspaper advertising altogether and my sales have increased!”

What we did

We’ve worked with Mike for more than two years, developing a close understanding of his personal voice and a customized content style. As of this writing, we have created more than 70 blog posts highlighting his open houses and many keyword-rich blog posts related to local real estate. We have also created and distributed more than 25 original email newsletters.

Results

Prior to working with us, Mike had never received many leads from online sources. Today, his website averages two leads per month (up from two per year), and he earns another lead per month, on average, through Facebook.

What the client says

“I was spending too much on print media and my website wasn’t getting noticed, so I started working with RP Copywriting. Not only have they helped me make an impact with my online presence, I’ve stopped newspaper advertising altogether and my sales have increased. Before RP, my website was on page two or three of Internet searches and now it’s at the top of the list.

“The best thing about working with RP Copywriting is that they work their magic without interrupting my business flow. Their casual approach isn’t ‘in-your-face,’ but the results are really impressive. In fact, I now get people telling me what a great job I’m doing with my social media. I say, ‘It’s not me – I just pay people who really know what they’re doing!’ And I know it’s working because I get three or four people a week talking to me about it.

“Bottom line, if you’re looking for help in getting noticed, talk to RP Copywriting.”