Search engine stats that will blow your mind

*Or at least make you think about your own SEO strategies


Did you know . . .

  • 97% of consumers research a company via the internet (source: Safari Digital).
  • Almost 93% of all web traffic occurs through search engines. Globally, Google accounts for 76% of desktop searches and 86% of mobile search traffic (source: com); those numbers are higher for North America.
  • When Google launched in September 1998, they averaged 10,000 search queries per day (source: “The Search”).
  • Google now processes around 70,000 search queries per second; about 6 billion a day; almost 2 trillion a year (source: com).
  • The average Google search session lasts a bit less than a minute (Moz).
  • 70% of clicks in Google search results go to organic (unpaid); 30% go to Google Ads (source: Safari Digital).
  • 55% of those clicking Google search ads prefer the ads to be text ads (source: Clutch).
  • 50% of organic search queries include four of more words (source: Safari Digital).
  • 46% of Google searches are linked to something local (source: com).
  • 18% of searches lead the searcher to change their query without clicking any results (source: Moz).
  • 61% of marketers believe that SEO (Search Engine Optimization) is the key to online success (source: Safari Digital).
  • 53% of users will abandon a page if it takes more than three seconds to load (source: Google).


Search engine statistics takeaways

Obviously, Google is king when it comes to search engines. Thus, keeping Google happy is paramount for all businesses. Fortunately, as described in previous blogs, there are things you can do to stay on Google’s good side – both in terms of general website tactics and website content.

If a search session is short, you want to be at or near the top of the search results, so search optimization matters. With organic (unpaid) results receiving most clicks, it’s important that your website be informative, accurate and easy to navigate.

If you’re going to pay for ads, text ads are preferable.

Not only are longtail keywords (phrases rather than single words) important for web traffic, but also they have higher conversion rates than general search enquiries. And offer plenty of variations on those longtail keywords, including some in the form of questions, to capitalize on similar queries.

Plus, play up the local angle – particularly since local or “near me” searches have higher conversion rates.


Never before have consumers had access to so much information, nor have they spent so much time online.

Being optimized for search engines ensures that browsers will not only find you but find out about you. Quality content is the best way boost awareness, increase traffic, grow online and convert searches into sales.


Our professional web copywriting services will get you the attention you deserve. Get in touch today!


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Nancy Miller

Owner and editorial rockstar at Rock.Paper.Copy Writing Solutions

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