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Category Marketing Articles
From Good to Great – the Role of Editing in Content Marketing
6 Ways Proper Editing Can Boost Your Engagement and Sales Who creates your business’ content marketing? You know – newsletters, ads, social media posts…
Use White Papers to Establish Your Business as a Thought Leader
What, Who, Why and Hows of Position Papers & Pro Writing Tips With a name like “white papers,” it’s no wonder they don’t get…
The Missing Ingredient in Your Recipe for Success
Unlock the power of copywriting and hit the next level Tired of being the bridesmaid of your industry? Are competitors stealing the spotlight with…
Do Facebook ads still matter? Uh, YES!
The secret to writing ads that dominate the newsfeed It seems like people have been talking Facebook’s imminent demise for the past decade. And…
5 Reasons customer retention rocks
And tips to win in a dog-eat-dog marketing world Ask business owners what their marketing goals are and typically the answer relates to boosting…
How to polish your near-perfect prose
Revise, copy edit and proofread like a pro, plus an editing checklist “To write is human, to edit is divine.” – Stephen King, On…
How to write a spell-binding business blog
Why it pays to blog, how to blog, techy tips and a list of blog ideas What started out as personal diary-style weblogs…
The psychology of sales – 9 triggers proven to make more money
Use these marketing strategies to help grow your business Imagine if you could get into the mind of your ideal client. Not only would…