From Good to Great – the Role of Editing in Content Marketing

6 Ways Proper Editing Can Boost Your Engagement and Sales

Who creates your business’ content marketing? You know – newsletters, ads, social media posts and blogs…

You do? Well, that makes sense. After all, you know your product or service better than anyone. And taking on some of these duties does help with expenses.

So how are the results after you’ve poured your heart and soul into your content? Still a bit ‘meh’?

If you’re seeing lackluster engagement and sales, listen up. We’ve got something to take your content to the next level: editing!

Yup, editing isn’t just for academic papers. It’s an essential part of content marketing and can make a significant difference in your success. Not sure how proper editing can boost engagement and sales? Read on.

6 Ways professional editing elevates content marketing

1.       Editing ensures your content is error-free

Foremost, editors find errors. Typos and grammatical issues can be a major turn-off for readers. They can make your brand seem unprofessional, careless or even untrustworthy. That’s where editing comes in. By carefully proofreading your content, editors catch errors before they go live and ensure that your content is polished and mistake-free.

2.       Editing improves the clarity and coherence of your message

Have you ever read a piece of content that left you dazed and confused? Maybe the message was unclear, or perhaps the writer jumped from one idea to another without any clear transitions. An editor can help improve the clarity and coherence of your message. From making changes to sentence structure or pointing out gaps in your argument, they can ensure your ideas are logical and clear.

3.       Editing helps you find your brand voice and keep it consistent

Every brand has a unique voice but finding it can sometimes be difficult. A good editor can help you refine your writing style and find the voice that best suits your brand. They can offer suggestions for tone, point of view and word choice that can help you create a more engaging, compelling piece of content.

4.       An editor can target your audience more effectively

When you’re creating content, it’s important to keep your target audience in mind. A good editor can help you tailor your content to your intended audience, whether it’s a group of academics, a general audience or a specific niche. With changes to tone, language and style they can help you connect with your readers on a deeper level.

5.       Editing helps you stand out in a crowded field

Let’s face it, there’s a lot of content out there. Whether you’re writing a blog post, creating a video or designing an infographic, you’re competing with thousands of other pieces of content for your readers’ attention. By investing in proper editing, you can ensure that your content stands out from the crowd. A well-edited piece of content is more likely to capture readers’ attention and keep them engaged.

6.       Proper editing boosts SEO

Finally, let’s not forget about the all-important role editing plays in SEO. Through careful editing and revision, an editor can ensure your writing includes the keywords and phrases your audience is searching for. And, of course, well-structured and easy-to-read content always ranks higher with search engines than subpar content.

Whether you manage it in-house or not, content marketing is here to stay. But if you feel like your writing just isn’t hitting the mark or you’re struggling to get your point across, even though you know you have something important to say, it might be time to bring in a pro.

Editing isn’t simply a “nice-to-have” but nonessential piece of the pie for content marketers. It’s an important part of the process that can make a dramatic difference in your success. Invest in proper editing to ensure your content is error-free, clear, targeted and engaging.

If you’re ready to take your content marketing to the next level, our professional editing services can help!

At Rock.Paper.Copy, our professionals work with you to create high-impact, effective copy and turn browsers into buyers.