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Category Marketing Articles
How to write a cold email that converts
A winning formula, plus Dos and Don’ts to keep in mind In 2020, more than 305 billion emails got sent and received worldwide…
How to write a must-run media release
Plus, top tips to get in print and 11 reasons to write one Even in this age of reels, carousels, live streams and TikTok,…
How to write a killer cover letter
Get that interview with this proven copywriting strategy You’ve got a great resumé – it looks sharp, it concisely sums up your educational background…
How to get more action
4 Tips for better CTAs Buy now! Sign up today! Get your quote! Believe it or not, those calls-to-action don’t always work. Sure, if…
6 Reasons your website needs fresh content today
Investing in quality web content pays Some things get better with age – cheese, wine, blue jeans, Keith Richards. But when it comes website…
Are you guilty of these common web copy mistakes?
Here’s what to do instead You know and understand your business better than anyone else. But do you know how to write web content…
How to prepare to write in 5 easy steps
The magic of planning Do you ever sit down to write a quick letter and get stumped about where to begin? Or, just as…
Word usage confusion – the sequel
11 commonly misused word pairs Sometimes English is a jerk. Do you get baffled by advice and advise? Do they leave you foundering or…