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Category Marketing Articles
How to write a killer cover letter
Get that interview with this proven copywriting strategy You’ve got a great resumé – it looks sharp, it concisely sums up your educational background…
How to get more action
4 Tips for better CTAs Buy now! Sign up today! Get your quote! Believe it or not, those calls-to-action don’t always work. Sure, if…
6 Reasons your website needs fresh content today
Investing in quality web content pays Some things get better with age – cheese, wine, blue jeans, Keith Richards. But when it comes website…
Are you guilty of these common web copy mistakes?
Here’s what to do instead You know and understand your business better than anyone else. But do you know how to write web content…
How to prepare to write in 5 easy steps
The magic of planning Do you ever sit down to write a quick letter and get stumped about where to begin? Or, just as…
Word usage confusion – the sequel
11 commonly misused word pairs Sometimes English is a jerk. Do you get baffled by advice and advise? Do they leave you foundering or…
Copywriting vs Content Writing – do you know the difference?
(And why both are important) “Writing is easy. Just put a sheet of paper in the typewriter and start bleeding.” Thanks for the…
Hail the humble press release!
5 Ways media releases are still relevant & 12 excuses to write one With an increasingly digital world fighting for our attention, it…