Have a closer look. Are you guilty of these? You know and understand your business better than anyone else, right? So, sharing that information on your website should be straightforward. But do you know how to communicate it in a…
For January and February, RP Copywriting is offering a month of email marketing for half price when you sign up for a 6-month email marketing campaign. Our “basic” email campaign comprises a monthly email with custom content; an email marketing…
Plus, how to write one that’s “click-worthy” Okay, show of hands: who checks their email once a day? Three times? Six or more times a day? That’s why you need to start an e-newsletter. BOOM! (I’m tempted to just drop…
7 simple proofreading tips from RP Copyrighting. I mean Copywriting. We’ve all done it – fired off an email in haste, only to notice the glaring typo in the subject line after hitting send. Or maybe you’ve made a…
What gives your business the edge it needs to succeed, boosts your online traffic and generates buzz about your services? Three words: quality content marketing. When it comes to generating more traffic, well-written content – infused with the perfect blend…
The art of a successful digital marketing strategy for Realtors The secret to your success as a Realtor is simple: you have to make yourself stand out. And one of the best ways to achieve that is by developing a…
5 Secrets for Quickly Generating Leads to your real estate website You already know that succeeding in the real estate game is no easy task. Driving qualified leads to your real estate website, however, can be. Here’s a…
Online, you will lose 100% of the prospective clients who can’t find your website. Scary, isn’t it? SEO (Search Engine Optimization) is a critical component of online marketing. Basically, it’s the art and science behind propelling your website to…
We’ve all heard the expression “content is king.” But what does that mean in terms of the writing that’s on your website? Does it mean your website content needs to actually convert readers into buyers? Does it mean your writing…
A recent UK study suggested that a single spelling mistake on a web page can cut online sales in half. While that number was a bit surprising, I can't say it was a complete shock. Spelling mistakes can betray a lack…