What are they and do you need one? When I first heard the words “landing page,” I pictured little cartoon rockets with parachutes attached to them. You know, the kind of thing that Bugs Bunny and Marvin the Martian…
5 reasons hard-copy handouts will always work As a business owner or manager, you have a certain amount of your budget put aside for publicity and promotion. Trying to pick and choose where to put your marketing money, however,…
Whatever your politics, I think we can all agree that a Donald Trump presidency is not boring. New legislations, new enemies, new words – “covfefe,” anyone? Yes, there’s plenty going on to keep him in the limelight and the world…
Plus, 11 great excuses to write one! Call us biased, but we think media releases are worth their weight in gold. (Now don’t go Googling the weight of paper or the cost of gold . . . it’s a…
The memoir of Charles Lee – November, 1906 Recently, my son Spencer was assigned a family history project at school. While diving into our past, my mother (Spencer's Gram Gram) provided us with this fascinating memoir, written by Spencer's great,…
Quick question: When was the last time you updated your website content? We get it – it’s easy to become complacent. You figure all the pertinent info is there, so good enough, right? But the fact is, your website is…
Have a closer look. Are you guilty of these? You know and understand your business better than anyone else, right? So, sharing that information on your website should be straightforward. But do you know how to communicate it in a…
For January and February, RP Copywriting is offering a month of email marketing for half price when you sign up for a 6-month email marketing campaign. Our “basic” email campaign comprises a monthly email with custom content; an email marketing…
Plus, how to write one that’s “click-worthy” Okay, show of hands: who checks their email once a day? Three times? Six or more times a day? That’s why you need to start an e-newsletter. BOOM! (I’m tempted to just drop…
7 simple proofreading tips from RP Copyrighting. I mean Copywriting. We’ve all done it – fired off an email in haste, only to notice the glaring typo in the subject line after hitting send. Or maybe you’ve made a…