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Marketing Articles

3 ways RP Copywriting can help you make more money today

At RP Copywriting, we specialize in content marketing and lead generation campaigns that deliver a steady stream of qualified leads and a significant return on investment over the long term.

But what if you don’t have the budget, patience or <gasp!> cash flow  to invest in a long-term content marketing strategy, no matter how handsome the ROI? What if you have a limited budget and need a short-term or one-off marketing solution that will still increase your bottom line?

Here are three ways the professional copywriters and content marketing specialists at RP Copywriting can help.

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The top 5 Marketing Strategies to Get Business Today!


Darcy Lefebvre, RP Copywriting

Need to see a return on your marketing and adverting dollars right away?  Use some (or all!) of the following marketing strategies to help you generate sale in the short term! It is also very important to invest in a long term strategy as well, using a good balance of both is the key to seeing great results!

 

Marketing Strategy #1 – Have a communications plan.

There’s no bigger asset than your past customers or clients. By creating opportunities to stay connected with them through emails, newsletters and inviting them to “follow” you, you’ll generate word-of-mouth opportunities and make it easier for people to share your information and refer your business. (Download our Comprehensive DIY Guide to Online Marketing to try this on your own!)

 

Marketing Strategy #2 – Go old school and start networking

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How to improve your SEO (Search Engine Optimization)

Darcy Lefebvre, RP Copywriting

d2Is the traffic to your website stalled? Is your website’s ranking in search engine result pages dropping faster than the snow level on Comox Glacier? Maybe it’s time to fine-tune your website’s content and start playing to the search engines.

 

SEO fundamentals and why knowing them helps improve SEO

Search Engine Optimization is the science behind improving the organic ranking of your website or page on a Search Engine Results Page (SERP) when someone performs a search phrase relevant to your business. Search engines use complex algorithms to determine your ranking, but essentially the engines determine your website’s ranking based on how popular it is and how relevant it is to the search phrase.

Popularity is mostly based on how many people have created inbound links to your content and how credible those links and websites are. Relevance is based on the quality of your website’s content and how well you’ve tailored your content for best possible SEO.

5 Tips to improve your SEO

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Direct Mail Gone Wrong (or How to Lose Customers Fast)

 


Ryan Parton, president, RP Copywriting

If you’re going to execute a direct mail campaign, give your customers some credit.

Before Christmas, I received an addressed direct mail piece from the auto dealership from which I’d purchased my vehicle several years prior. It made me shake my head with disappointment.

The letter appeared to be a printed version of an internal email from the dealership manager to a salesperson. In it, the manager told the salesperson (“Chad”) that he had a buyer for my specific model of vehicle and that the salesperson should therefore contact me to offer great trade-in value plus some other incentives.

Toward the bottom of the “email,” the manager suggested Chad simply print out the email and mail it to me. The direct mail piece purported to be that printout, with a handwritten sticky note from Chad himself asking me to call him.

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Will direct mail work for your small business?

Darcy Lefebvre is a marketing consultant with RP Copywriting

Darcy Lefebvre is a marketing consultant with RP Copywriting

Darcy Lefebvre, RP Copywriting

Surrounded with ever-evolving online communication tools and technology, direct mail seems to have been left in the dust. That being said, there’s still room for direct mail in most small business marketing plans – if it’s done right!

 

The benefits of direct mail

The most obvious advantage of direct mail is that your message physically gets directed to a real person. Your brand is in their hands! People are much more likely to open and read a letter that comes to their mailbox than peruse an email in their inbox.

Direct mail also gives you an excuse to check back with a potential client so that those “cold calls” aren’t quite so chilly. Other benefits include being able to easily measure your campaign’s rate of success and target your market quite specifically.

Try Canada Post’s Precision Targeter to select demographics, property types and specific delivery areas.

 

How to create a direct mail campaign that works

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6 steps to your best writing ever

People often compliment me on my writing. Sure, it’s mostly my wife and my mother-in-law, but still. The point is, great writing – however loosely you define that term – doesn’t flow from the keystrokes of enlightened scribes like so many lavender-scented rainbows from the backsides of flying unicorns.

Unlike unicorns, great writing isn’t magical; it’s actually quite ugly to watch. It’s type, delete, type type, delete, type, smash fist into keyboard, delete, type, sigh, go for more coffee. You can, however, ensure your writing is the best it can possibly be by following these six steps:

  1. Research – You can’t write what you don’t know. Before writing a single letter, find out as much as you can about your subject. Typically, the research phase makes up the majority of time our team spends on a copywriting project.
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