We’ve all heard the expression “content is king.” But what does that mean in terms of the writing that’s on your website? Does it mean your website content needs to actually convert readers into buyers? Does it mean your writing…
A recent UK study suggested that a single spelling mistake on a web page can cut online sales in half. While that number was a bit surprising, I can't say it was a complete shock. Spelling mistakes can betray a lack…
In a recent announcement regarding our move to a new Downtown Courtenay office, we mentioned that we've introduced a few more services this year – one of which is lead generation campaigns. We have quite a few clients now set up…
Got a client who could benefit from our professional content marketing services? Just send us the lead and we'll handle it from there! If your lead ends up starting a monthly content marketing program, we'll gladly give you a kickback for the…
RP Copywriting is looking for a full-time writer / content manager for our downtown Courtenay office. Our growing firm is looking for an enthusiastic and experienced writer to join our team of content managers. We provide copywriting and content marketing…
In the prehistoric days of the Internet, all websites were simple pages built with HTML, which is basically just text with a few symbols thrown in, and good website copywriting wasn't as important as it is today. Around the time…
At RP Copywriting, we specialize in content marketing and lead generation campaigns that deliver a steady stream of qualified leads and a significant return on investment over the long term.
But what if you don’t have the budget, patience or <gasp!> cash flow to invest in a long-term content marketing strategy, no matter how handsome the ROI? What if you have a limited budget and need a short-term or one-off marketing solution that will still increase your bottom line?
Here are three ways the professional copywriters and content marketing specialists at RP Copywriting can help.
We received this in our inbox yesterday and thought, "Hey, our new marketing campaign!" What do you think - will it work for us? Hello, I’m an experienced and passionate writer whose articles or contents have appeared on top…
Darcy Lefebvre, RP Copywriting
Need to see a return on your marketing and adverting dollars right away? Use some (or all!) of the following marketing strategies to help you generate sale in the short term! It is also very important to invest in a long term strategy as well, using a good balance of both is the key to seeing great results!
Marketing Strategy #1 – Have a communications plan.
There’s no bigger asset than your past customers or clients. By creating opportunities to stay connected with them through emails, newsletters and inviting them to “follow” you, you’ll generate word-of-mouth opportunities and make it easier for people to share your information and refer your business. (Download our Comprehensive DIY Guide to Online Marketing to try this on your own!)
Marketing Strategy #2 – Go old school and start networking
Darcy Lefebvre, RP Copywriting
Is the traffic to your website stalled? Is your website’s ranking in search engine result pages dropping faster than the snow level on Comox Glacier? Maybe it’s time to fine-tune your website’s content and start playing to the search engines.
Search Engine Optimization is the science behind improving the organic ranking of your website or page on a Search Engine Results Page (SERP) when someone performs a search phrase relevant to your business. Search engines use complex algorithms to determine your ranking, but essentially the engines determine your website’s ranking based on how popular it is and how relevant it is to the search phrase.
Popularity is mostly based on how many people have created inbound links to your content and how credible those links and websites are. Relevance is based on the quality of your website’s content and how well you’ve tailored your content for best possible SEO.