Category Marketing Articles
Landing pages – an introduction (and how they’re like spaceships)

What are they and do you need one? When I first heard the words “landing page,” I pictured little cartoon rockets with parachutes…
Are brochures still a worthwhile marketing tool?

5 reasons hard-copy handouts will always work As a business owner or manager, you have a certain amount of your budget put aside…
Does accuracy still matter in a post-truth, fake-news Donald Trump world?

Whatever your politics, I think we can all agree that a Donald Trump presidency is not boring. New legislations, new enemies, new words –…
Getting huge value from a little media release

Plus, 11 great excuses to write one! Call us biased, but we think media releases are worth their weight in gold. (Now don’t…
Hardship on the Canadian Prairies

The memoir of Charles Lee – November, 1906 Recently, my son Spencer was assigned a family history project at school. While diving into our…
It’s probably time to review your web copy

Quick question: When was the last time you updated your website content? We get it – it’s easy to become complacent. You figure all…
6 Common web copy mistakes to avoid

Have a closer look. Are you guilty of these? You know and understand your business better than anyone else, right? So, sharing that information…
Get half a month of email marketing free!

For January and February, RP Copywriting is offering a month of email marketing for half price when you sign up for a 6-month email…