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Category Marketing Articles
How to write a press release that gets published
Knowing how to write a press release is one of the best marketing skills a small-business owner can possess. That’s because press releases (also called media releases…
The key to online marketing is great content
This article, by RP Copywriting’s Darcy Lefebvre, is featured on SmallBusinessBC.ca. Everyone wants to generate more buzz, earn more traffic and generate more leads…
How to write sales copy that appeals to goldfish
Ryan Parton, RP Copywriting According to a recent study, our attention spans have dropped from 12 seconds to just eight over the last 15…
How to write engaging sales copy – 4 tips
Ryan Parton, RP Copywriting A copywriting legend of yore – was it Ogilvy or was it Caples? – once said he could write a…
From first handshake to lifetime follower
Darcy Lefebvre, Marketing & Communications Consultant, RP Copywriting Most business owners understand the importance of business networking – many are even members of our…