Ryan Parton, RP Copywriting
According to a recent study, our attention spans have dropped from 12 seconds to just eight over the last 15 years. Goldfish, by comparison, are believed to have an attention span of nine seconds.
That’s right – your digital lifestyle has left you less focused than a goldfish.
So what’s a copywriter to do? Given that most people take the time to read only the first 30 to 40 words on a page, you need to work smarter to grab your reader’s attention and sustain it. (He says, grudgingly acknowledging that most of you have already stopped reading this.)
Let’s not panic – writing killer copy that gets noticed is totally doable. You just need to remember the Three E’s of Copywriting and four other little letters: AIDA.