skip to Main Content
Convert browsers into buyers with high-quality content.

How to write engaging sales copy – 4 tips

customers ahead signRyan Parton, RP Copywriting

A copywriting legend of yore – was it Ogilvy or was it Caples? – once said he could write a thousand word ad and virtually guarantee you’d read every word. How? By writing on the topic “All About (insert your name here).”

If the topic of your own promotional writing is something that everyone finds just as irresistible, then you need no help engaging readers. But if you’re like the rest of us, here are four tips to start you in the right direction:

Show some levity – no one likes reading content that’s dry, monotonous or written with all the joviality of a corrections officer whose daughter you just brought home three hours late from prom. Tossing in some light humour can convey personality and humanize your writing. And as it turns out, humans like doing business with other humans.

Read More

From first handshake to lifetime follower

handshake clip art

Darcy Lefebvre, Marketing & Communications Consultant, RP Copywriting

Most business owners understand the importance of business networking – many are even members of our local chamber of commerce and other small business networking groups.

There’s no doubt going to business mixers and other networking functions can be a great way to make new connections with other business people and potential referral partners. But after you meet them – what happens then?

It’s all about the follow up!

Read More
Back To Top