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The Key To Online Marketing Is Great Content

The key to online marketing is great content


This article, by RP Copywriting’s Darcy Lefebvre, is featured on
Everyone wants to generate more buzz, earn more traffic and generate more leads online. The secret to doing just that can be summed up in just two words: great content.

Providing useful, informative content that appeals to your target market is the key to getting the most out of your online marketing strategy. Truly engaging content will open your doors to new targeted traffic through SEO and give your current social media followers something compelling to like and share, growing your audience and creating inbound links that improve your SEO score.

Plus, as you add more great content to your website, your existing audience will return more often too, as they’ll seek information from the subject matter expert. These followers are your evangelists – your bread-and-butter repeat customers and your fountain for referrals.

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Ryan is a professional copywriter and the former Regional Director for British Columbia of the Professional Writers Association of Canada. With a background in journalism and marketing, he's the lead copywriter on all non-editorial projects and provides the strategic direction for every RP Copywriting client.

A graduate with distinction of Concordia University’s School of Journalism in Montreal, Ryan has been writing professionally for more than a decade. He relocated to Vancouver Island in 2002, where he became Marketing Coordinator for Comox Valley Tourism and later studied Marketing at North Island College. In 2008, he founded Ryan Parton Writing Solutions, which became RP Copywriting in 2014.

Ryan can be reached directly at .

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