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How to get more action

4 Tips for better CTAs 

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Believe it or not, those calls-to-action don’t always work.

Sure, if you have a hot lead or a captivated browser, they might bite at one of those hooks. But they might not.

If you want to increase your odds of converting that sale, spend a little bit more time on your CTA.

Try one of these four tips the next time you want a little more action.

#1 – Change YOUR to MY. There’s something about personal ownership. Studies show that a button that says, Get MY free gift is more enticing than Get YOUR free gift. Seriously, because psychology.

#2 – Focus on benefits. Pop in a product benefit or two, even if it’s just slipping in the word FREE. Get my FREE quote! Design my personalized calendar now!

#3 – Talk to your ideal customer. Use language that appeals to your clients. Replace words like order or get with more emotional verbs, such as create, design or build.

#4 – Develop some FOMO. Creating scarcity is a tried-and-true marketing strategy, so why not use it in your CTA? If you can include some sort of limited offer through discounts or availability, do it. Cash in on this 3-day sale now!

Need more action? Call a professional.

At Rock.Paper.Copy, our professionals work with you to create high-impact, effective copy and turn browsers into buyers.

Nancy Miller
Nancy Miller

Owner and editorial rockstar at Rock.Paper.Copy Writing Solutions

Articles: 48