Since it became part of every businessperson’s vocabulary a few years ago, the term “online marketing” has been fraught with confusion, vagueness and – perhaps most notably – inefficiencies in the marketplace.
“Online marketing, whether you’re talking about advertising, blogging, email or social media, revolves around great content,” says Ryan Parton, a local writer and president of RP Copywriting. “The problem has been that we’ve traditionally had online marketing companies that don’t have those writing skills in-house, and we’ve had writers who don’t have expertise in online marketing.”
This summer, Parton finally bridged that service gap by welcoming longtime marketing consultant Darcy Lefebvre to his team, marrying professional copywriting with online marketing prowess. Lefebvre, who became well known in the Valley as head of Marketing Darcy & Associates, now leads RP Copywriting’s new online marketing division.
“The combination of high-quality content and a clear online strategy can be very powerful,” says Lefebvre, now part of a five-person team at RP Copywriting. “Since we’ve come together, we’ve created a suite of online marketing packages that have been increasing our clients’ online traffic, generating more qualified leads and ultimately helping them land more customers. And the best part is that it all requires very little effort from our clients!”
Those packages, based on a system Lefebvre developed over the last couple of years, are a natural complement to RP Copywriting’s traditional core strengths of writing powerful marketing content for things like websites, ad campaigns and even media releases.
“The results have been impressive,” says Parton. “Even I’ve been surprised at some of the results we’ve achieved for our clients already.”
In addition to online marketing and copywriting, RP Copywriting also offers marketing consultation packages for those who are unsure where or how to get the best return from their marketing budget.
To find out more, or to request a free introductory consultation and review of your current online marketing strategy, visit www.rpcopywriting.com/marketing or call Darcy at 250-897-5450.
