This article, by RP Copywriting’s Darcy Lefebvre, is featured on SmallBusinessBC.ca.
Everyone wants to generate more buzz, earn more traffic and generate more leads online. The secret to doing just that can be summed up in just two words: great content.
Providing useful, informative content that appeals to your target market is the key to getting the most out of your online marketing strategy. Truly engaging content will open your doors to new targeted traffic through SEO and give your current social media followers something compelling to like and share, growing your audience and creating inbound links that improve your SEO score.
Plus, as you add more great content to your website, your existing audience will return more often too, as they’ll seek information from the subject matter expert. These followers are your evangelists – your bread-and-butter repeat customers and your fountain for referrals.