We’ve all heard the expression “content is king.” But what does that mean in terms of the writing that’s on your website?
Does it mean your website content needs to actually convert readers into buyers? Does it mean your writing has to contain key phrases that will boost your website’s SEO? Or does it mean your writing has to be grammatical, free of spelling mistakes and written at higher than a grade two level?
And I’m willing to bet your website falls short on at least one of those fronts.
Why invest in your website content?
1. Increase your traffic and ranking
With a bit of keyword research and understanding of your target market, a professional copywriter can ensure your website contains the kind of language your prospects are actually searching for. This helps ensure your website is found when they’re looking for a product or service such as yours.
2. Increase lead-to-sale conversions
Traffic to your website is great, but it’s only the first step. Your website then needs to convert all that traffic into paying customers. How? Through the time-tested methods of effective copywriting. This is where a professional copywriter is worth his or her weight in gold.
3. Residual long-term results
Though hiring a copywriter to write or polish your website content is typically a one-time investment, that content has a long life on your website, continually attracting and converting new traffic as the days, month and years go by. Plus, by adding new content to your site periodically, you tell Google that your website is fresh, relevant and worthy of a high ranking.
How could YOUR website content be better?
“After hiring RP Copywriting to write my web copy, I now find that most of my new business comes through my website. I continually get compliments on my site, and it’s even been showcased as an example of a great bookkeeper’s website. As I write this, in fact, I’ve got a big project coming in and it’s 100% from my website. Hiring RP Copywriting was a great investment!”
– Sherri-Lee Mathers, Balsam Way Bookkeeping
What kind of websites can we help improve?
Here are just a few: