Give your brand a voice by blogging Ask 10 people for a definition of branding and chances are you’ll get 10 different answers. Maybe that’s why many business owners slide that aspect of their enterprise to the back burner. But…
*Or at least not piss them off When Dale Carnegie wrote his multi-million bestseller more than 80 years ago, I’m sure he couldn’t have imagined what the future would hold. But even in this digital age, his principles to…
Build trust, exposure and sales with a blog today Got a business blog already? Awesome! You don’t? Why not? Don’t you want to get your business more attention? Don’t you like long- and short-term results? Aren’t you interested in…
Boost your search engine optimization today and get the attention you deserve Aaah, the search engine. Did you ever imagine such a nebulous thing would wield so much power? In a perfect world, we wouldn’t have to kowtow to…
What are they and do you need one? When I first heard the words “landing page,” I pictured little cartoon rockets with parachutes attached to them. You know, the kind of thing that Bugs Bunny and Marvin the Martian…
5 reasons hard-copy handouts will always work As a business owner or manager, you have a certain amount of your budget put aside for publicity and promotion. Trying to pick and choose where to put your marketing money, however,…
Whatever your politics, I think we can all agree that a Donald Trump presidency is not boring. New legislations, new enemies, new words – “covfefe,” anyone? Yes, there’s plenty going on to keep him in the limelight and the world…
Plus, 11 great excuses to write one! Call us biased, but we think media releases are worth their weight in gold. (Now don’t go Googling the weight of paper or the cost of gold . . . it’s a…
Quick question: When was the last time you updated your website content? We get it – it’s easy to become complacent. You figure all the pertinent info is there, so good enough, right? But the fact is, your website is…
Have a closer look. Are you guilty of these? You know and understand your business better than anyone else, right? So, sharing that information on your website should be straightforward. But do you know how to communicate it in a…