Warning: Google thinks your website is “meh”
Here’s how to make it fall in love with you all over again! I know, I know . . . you thought you left behind popularity contests when you graduated high school. Sorry. When it comes to websites, we…
6 FAQs about content marketing (and answers!)
Quick – what is content marketing? A little hazy on that, are you? Okay then, do you know how it can benefit your business? Stumped again? No worries. It’s a concept that been around for a while but still…
How NOT to write a holiday email
Are you making these mistakes? Or, worse yet, maybe you didn’t know they were mistakes . . . Quick confession: I like holiday letters. I like writing them; I like reading them. Heck, I even enjoy choosing what kind of…
Get leads like a pro with an email campaign
And 6 other benefits of an automated email series Do you spend way too much time qualifying leads on the phone or via email? Are you answering numerous tedious questions only to find out the would-be client can’t afford…
The importance of branding for your business
Give your brand a voice by blogging Ask 10 people for a definition of branding and chances are you’ll get 10 different answers. Maybe that’s why many business owners slide that aspect of their enterprise to the back burner. But…
Email etiquette & how to win friends and influence people*
*Or at least not piss them off When Dale Carnegie wrote his multi-million bestseller more than 80 years ago, I’m sure he couldn’t have imagined what the future would hold. But even in this digital age, his principles to…
6 Ways blogging can benefit your business
Build trust, exposure and sales with a blog today Got a business blog already? Awesome! You don’t? Why not? Don’t you want to get your business more attention? Don’t you like long- and short-term results? Aren’t you interested in…
3 Simple ways to use content to increase your website’s SEO
Boost your search engine optimization today and get the attention you deserve Aaah, the search engine. Did you ever imagine such a nebulous thing would wield so much power? In a perfect world, we wouldn’t have to kowtow to…
Landing pages – an introduction (and how they’re like spaceships)
What are they and do you need one? When I first heard the words “landing page,” I pictured little cartoon rockets with parachutes attached to them. You know, the kind of thing that Bugs Bunny and Marvin the Martian…
Are brochures still a worthwhile marketing tool?
5 reasons hard-copy handouts will always work As a business owner or manager, you have a certain amount of your budget put aside for publicity and promotion. Trying to pick and choose where to put your marketing money, however,…