Easy steps to conquer keyword research fears
Why keyword research is important and how to do it Pssst . . . wanna know a secret? I used to find the subject of keyword research intimidating. There. I said it. Phew, feels good to get that off…
Cornerstone celebrates start of summer market season with after-party benefitting CV Arts
Circus performers and a marching band, DJs and artists on-site, poetry and pottery happenings and, of course, great food and an incredible taplist – Cornerstone Taphouse knows how to throw a party. And this one benefits CV Arts! Celebrating the…
7 Editing tips to crank up your writing game
Sure-fire ways to enhance emails, clarify correspondence and boost blogs We all need help with our writing from time to time. And some of us more frequently than that. Don’t have an editor on hand to turn your purple…
RP Copywriting has a new boss!
Plan for world copywriting domination on track RP Copywriting’s “editorial rock star” Nancy Miller has finally won her battle for dominance and officially takes over the reins of the company today, March 1. Not so much a coup as…
Warning: Google thinks your website is “meh”
Here’s how to make it fall in love with you all over again! I know, I know . . . you thought you left behind popularity contests when you graduated high school. Sorry. When it comes to websites, we…
6 FAQs about content marketing (and answers!)
Quick – what is content marketing? A little hazy on that, are you? Okay then, do you know how it can benefit your business? Stumped again? No worries. It’s a concept that been around for a while but still…
How NOT to write a holiday email
Are you making these mistakes? Or, worse yet, maybe you didn’t know they were mistakes . . . Quick confession: I like holiday letters. I like writing them; I like reading them. Heck, I even enjoy choosing what kind of…
Get leads like a pro with an email campaign
And 6 other benefits of an automated email series Do you spend way too much time qualifying leads on the phone or via email? Are you answering numerous tedious questions only to find out the would-be client can’t afford…
The importance of branding for your business
Give your brand a voice by blogging Ask 10 people for a definition of branding and chances are you’ll get 10 different answers. Maybe that’s why many business owners slide that aspect of their enterprise to the back burner. But…
Email etiquette & how to win friends and influence people*
*Or at least not piss them off When Dale Carnegie wrote his multi-million bestseller more than 80 years ago, I’m sure he couldn’t have imagined what the future would hold. But even in this digital age, his principles to…