Quick – what is content marketing? A little hazy on that, are you? Okay then, do you know how it can benefit your business? Stumped again? No worries. It’s a concept that been around for a while but still…
Are you making these mistakes? Or, worse yet, maybe you didn’t know they were mistakes . . . Quick confession: I like holiday letters. I like writing them; I like reading them. Heck, I even enjoy choosing what kind of…
And 6 other benefits of an automated email series Do you spend way too much time qualifying leads on the phone or via email? Are you answering numerous tedious questions only to find out the would-be client can’t afford…
Give your brand a voice by blogging Ask 10 people for a definition of branding and chances are you’ll get 10 different answers. Maybe that’s why many business owners slide that aspect of their enterprise to the back burner. But…
*Or at least not piss them off When Dale Carnegie wrote his multi-million bestseller more than 80 years ago, I’m sure he couldn’t have imagined what the future would hold. But even in this digital age, his principles to…
Build trust, exposure and sales with a blog today Got a business blog already? Awesome! You don’t? Why not? Don’t you want to get your business more attention? Don’t you like long- and short-term results? Aren’t you interested in…
Boost your search engine optimization today and get the attention you deserve Aaah, the search engine. Did you ever imagine such a nebulous thing would wield so much power? In a perfect world, we wouldn’t have to kowtow to…
What are they and do you need one? When I first heard the words “landing page,” I pictured little cartoon rockets with parachutes attached to them. You know, the kind of thing that Bugs Bunny and Marvin the Martian…
5 reasons hard-copy handouts will always work As a business owner or manager, you have a certain amount of your budget put aside for publicity and promotion. Trying to pick and choose where to put your marketing money, however,…
Whatever your politics, I think we can all agree that a Donald Trump presidency is not boring. New legislations, new enemies, new words – “covfefe,” anyone? Yes, there’s plenty going on to keep him in the limelight and the world…