Getting huge value from a little media release
Plus, 11 great excuses to write one! Call us biased, but we think media releases are worth their weight in gold. (Now don’t go Googling the weight of paper or the cost of gold . . . it’s a…
It’s probably time to review your web copy
Quick question: When was the last time you updated your website content? We get it – it’s easy to become complacent. You figure all the pertinent info is there, so good enough, right? But the fact is, your website is…
6 Common web copy mistakes to avoid
Have a closer look. Are you guilty of these? You know and understand your business better than anyone else, right? So, sharing that information on your website should be straightforward. But do you know how to communicate it in a…
E-newsletters and why you need to start one
Plus, how to write one that’s “click-worthy” Okay, show of hands: who checks their email once a day? Three times? Six or more times a day? That’s why you need to start an e-newsletter. BOOM! (I’m tempted to just drop…
Proofreading matters – and you can’t rely on spell check
7 simple proofreading tips from RP Copyrighting. I mean Copywriting. We’ve all done it – fired off an email in haste, only to notice the glaring typo in the subject line after hitting send. Or maybe you’ve made a…