5 Ways media releases are still relevant & 12 excuses to write one With an increasingly digital world fighting for our attention, it may seem that the press release is, well, old news. But the modest media release still…
Cut filler words from your lexicon Nobody likes to have their time wasted. After all, time is money. As a writer and editor, some of the biggest time wasters I come across are “filler words.” You know, those little…
*Or at least make you think about your own SEO strategies Did you know . . . 97% of consumers research a company via the internet (source: Safari Digital). Almost 93% of all web traffic occurs through search engines.…
5 things Google wants from your site’s copy Remember when all you needed to get people looking at your webpage was a few keywords and some cool images? You know, the good ol’ days when “Ask Jeeves” held all…
Thriving businesses know the value of using a professional Did you hear the one about the copywriter and the monkeys? Of course not. That’s because nobody really thinks about copywriters never mind bothers to make up jokes about them.…
Learning new tricks in changing times For most of us, COVID-19 has changed our typical routines and some of the ways we work…or don’t work. And while the world is filled with uncertainty, we must stay positive, support one…
Shedding light on word usage confusion I get it, we all make mistakes. And, of course, it’s no big deal to goof up here and there. But if you don’t understand the reason something is wrong, you are doomed…
Plus, a couple punctuation guidelines for good measure Unlike the rules of time travel, sometimes it’s okay to bend the rules of grammar. After all, you’re not going to bump into your past self and wind up marrying your…
But first, know how and why you’re breaking them Rules are made to be broken. Sure, that’s one way to look at things. But when it comes to grammar rules, they exist for a reason – usually to clarify…
Improve your Search Engine Optimization (SEO) & boost traffic Has your website’s traffic slowed to a crawl like an LA freeway? Have your site’s rankings dropped to Ford Pinto’s safety-rating levels? Check out these four quick tips to tune-up…