Why Professional Writing Matters

Words have power – the power to influence, the power to sway. But when they’re used incorrectly, they can backfire.

If your website copy, press releases and business emails are littered with typos, clunky phrasing or ‘meh’ messaging, the sway may not be in your favour. Clear, compelling copy can build trust, engage your audience and drive sales, while sloppy writing can result in losing potential customers.

Not sure if it’s time to bring in a pro, here are four signs your business could benefit from expert writing and editing.

Typos are Costing You Clients

Typos. Ugghh.

It happens. Whether it be a brain fart, fumbly fingers or the oh-so-helpful autocorrect goof ups, typos are a thing. And in business communication, nothing undercuts credibility quicker than messing up your/you’re, click/lick or (heaven forbid) public/pubic.

Yes, every now and then it can be amusing, but on-going errors can result in your business look unpolished or, worse, uncaring. Small mistakes can have big consequences. Hiring a qualified writer ensures your messaging is perfect and professional every time.

Website Isn’t Converting

You’ve got a great website. Looks sleek and images are on point, but your leads…[sound of crickets].

If visitors aren’t sticking around or taking action, your copy could be the culprit. Great website copy should:

• Connect with your ideal audience;
• Clearly highlight your services and value; and
• Inspire action. (Sign-up now! Click here! Purchase today!)

To turn casual visitors into loyal customers with words that engage, inform and persuade, get an experienced copywriter.

Writing Takes Up Too Much of Your Time

Yes, you know how to write. No, really, you can do it. But as a business owner, do you actually have time to agonize over About pages or rework that response? Leave the words to the experts and focus on your other million and one tasks.

Brand Voice has a Multiple Personality Disorder

If you can’t settle on (or haven’t thought about) the tone of your messaging, your audience may struggle to connect with you. Consistent messaging makes a brand more memorable.

A professional writer can help you:

• Define your brand voice;
• Keep messaging clear and cohesive across all platforms; and
• Ensure every piece of content sounds uniquely like you!

So Why Outsource Writing Tasks?

Why not?

Okay, need more convincing than that?

Working with a professional writer results in stronger messaging, increased trust, better engagement and more time for other things.

Need help refining your content? Let’s chat! Whether you need website copy, blog posts or a fresh brand voice, Rock.Paper.Copy is here to help.

Reach out today and let’s make your words work harder for you.