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How to create a killer DIY marketing strategy

This article, by RP Copywriting’s Darcy Lefebvre, is featured on The options for do-it-yourself (DIY) online marketing can be overwhelming …

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2 sweet ways to make 2016 your best marketing year yet

What’s your marketing and communications plan for 2016? (Hint: if you don’t have one yet, you really need to read this …

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Direct Mail Gone Wrong (or How to Lose Customers Fast)

  Ryan Parton, president, RP Copywriting If you’re going to execute a direct mail campaign, give your customers some credit. …

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RP Copywriting’s best marketing articles of 2015

We had some pretty good ideas in 2015, and we shared many of them with you. OK, we’re a bit …

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Will direct mail work for your small business?

Darcy Lefebvre, RP Copywriting Surrounded with ever-evolving online communication tools and technology, direct mail seems to have been left in the dust. …

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Great writing doesn’t flow like rainbows  from the backsides of flying unicorns. Marketing Articles

6 steps to your best writing ever

People often compliment me on my writing. Sure, it’s mostly my wife and my mother-in-law, but still. The point is, …

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