How to write a press release that gets published
Knowing how to write a press release is one of the best marketing skills a small-business owner can possess. That’s because …
The key to online marketing is great content
This article, by RP Copywriting’s Darcy Lefebvre, is featured on SmallBusinessBC.ca. Everyone wants to generate more buzz, earn more traffic …
How to write sales copy that appeals to goldfish
Ryan Parton, RP Copywriting According to a recent study, our attention spans have dropped from 12 seconds to just eight …
How to write engaging sales copy – 4 tips
Ryan Parton, RP Copywriting A copywriting legend of yore – was it Ogilvy or was it Caples? – once said …
From first handshake to lifetime follower
Darcy Lefebvre, Marketing & Communications Consultant, RP Copywriting Most business owners understand the importance of business networking – many are …
