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How to write a press release Marketing Articles

How to write a press release that gets published

Knowing how to write a press release is one of the best marketing skills a small-business owner can possess. That’s because …

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Online Marketing success Marketing Articles

The key to online marketing is great content

  This article, by RP Copywriting’s Darcy Lefebvre, is featured on Everyone wants to generate more buzz, earn more traffic …

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goldfish Marketing Articles

How to write sales copy that appeals to goldfish

Ryan Parton, RP Copywriting According to a recent study, our attention spans have dropped from 12 seconds to just eight …

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customers ahead sign Marketing Articles

How to write engaging sales copy – 4 tips

Ryan Parton, RP Copywriting A copywriting legend of yore – was it Ogilvy or was it Caples? – once said …

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handshake clip art Marketing Articles

From first handshake to lifetime follower

Darcy Lefebvre, Marketing & Communications Consultant, RP Copywriting Most business owners understand the importance of business networking – many are …

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