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correspondence Marketing Articles

4 Tips for Writing Money-Making Direct Mail 

Writing for direct mail isn’t the same as blogging, or writing the great Canadian novel.  Direct mail has a specific …

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rave Marketing Articles

RP Copywriting: friendly, helpful AND handsome!

Spotted online today. Glad to have been able to help, Colleen! -Ryan    

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How to write a press release Marketing Articles

How to write a press release that gets published

Knowing how to write a press release is one of the best marketing skills a small-business owner can possess. That’s because …

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Online Marketing success Marketing Articles

The key to online marketing is great content

  This article, by RP Copywriting’s Darcy Lefebvre, is featured on Everyone wants to generate more buzz, earn more traffic …

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goldfish Marketing Articles

How to write sales copy that appeals to goldfish

Ryan Parton, RP Copywriting According to a recent study, our attention spans have dropped from 12 seconds to just eight …

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customers ahead sign Marketing Articles

How to write engaging sales copy – 4 tips

Ryan Parton, RP Copywriting A copywriting legend of yore – was it Ogilvy or was it Caples? – once said …

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