This article, by RP Copywriting’s Darcy Lefebvre, is featured on SmallBusinessBC.ca. The options for do-it-yourself (DIY) online marketing can be overwhelming with the constantly changing world of social media marketing, email marketing, search engine optimization (SEO), article marketing, blogging and more.…
The Downtown Courtenay Business Improvement Association (DCBIA) is putting out a call for artists interested in adding some colour to the downtown core this spring. With the support of Benjamin Moore paints and other downtown merchants, the DCBIA is looking…
Level 10 Eurospa has some shiny new hardware to ad to its growing collection, having been named Retail Business of the Year at the recent Vancouver Island Business Excellence Awards.
“We’re thrilled and honoured to receive this award,” says Leanne Boyd, owner/operator of Level 10 since its inception in 1990. “Our team works so hard to offer our customers top-quality services, and to be acknowledged as a top business on the Island is really exciting.”
Exciting, but not entirely uncommon for the award-winning business. The honour was just the latest accomplishment in a year that also saw Level 10 Eurospa recognized as Business of the Year by the Comox Valley Chamber of Commerce and celebrating its 25th year in operation.
Boyd attributes her success to three key things: excellent staff, committed customer service and staying on top of industry trends.
All business owners want to succeed; growth is often a natural component of that success. Sometimes managing rapid growth, however, can be a challenge.
While keeping up with a growing business is generally a good challenge to have, local Chartered Professional Accountant (CPA) Nicole Cahoon says that a few key steps can ensure small businesses stay on track during expansion while continuing to keep clients and employees happy.
And she should know; her accounting firm grew 53 per cent in 2015 alone.
“Without a doubt, the best strategy is to be proactive rather than reactive,” notes Cahoon, who had to relocate her growing business to a larger office on Comox Road in Courtenay just before Christmas. “It’s always better to manage growth rather than have to adapt to it. Stay on top of any changes that affect your business, be they technology, tax legislation or time-tabling, and make sure to leave time for your own professional development.”
What's your marketing and communications plan for 2016? (Hint: if you don't have one yet, you really need to read this . . . ) We've got two ways to ensure you kick off the new year with an effective, comprehensive strategy…
Ryan Parton, president, RP Copywriting
If you’re going to execute a direct mail campaign, give your customers some credit.
Before Christmas, I received an addressed direct mail piece from the auto dealership from which I’d purchased my vehicle several years prior. It made me shake my head with disappointment.
The letter appeared to be a printed version of an internal email from the dealership manager to a salesperson. In it, the manager told the salesperson (“Chad”) that he had a buyer for my specific model of vehicle and that the salesperson should therefore contact me to offer great trade-in value plus some other incentives.
Toward the bottom of the “email,” the manager suggested Chad simply print out the email and mail it to me. The direct mail piece purported to be that printout, with a handwritten sticky note from Chad himself asking me to call him.
Come have a great time while supporting a great cause.
A lively dance featuring entertainment by Brodie Dawson and Friends is being held Saturday, February 6 at the Cumberland OAP Hall. The event is a fundraiser for EduAfrica, a Canadian charity launched by Courtenay resident Jean de Dieu Tuyisenge that provides education funding for African women and children.
“We are so happy to have Brodie and other local musicians being so supportive,” says Tuyisenge. “People will have a great time, and knowing that they are supporting such a good cause will also make them feel good.”
A good cause, and one that hits very close to home for Tuyisenge.
When he was just eight, Tuyisenge lost his mother, eight siblings, a leg and his innocence to the 1994 genocide in Rwanda, during which more than 800,000 people were killed. From the misery of Rwandan refugee camps and a miraculous second chance at life in South Africa, to a coveted spot at Vancouver’s Simon Fraser University, Jean’s life has been marked by unimaginable suffering and steadfast resilience. A chance online encounter with a Tourism B.C. ad touting “The Best Place on Earth” brought Jean to British Columbia in 2011, where he founded EduAfrica.
We had some pretty good ideas in 2015, and we shared many of them with you. OK, we're a bit biased. But seriously, based on your feedback and the results we've generated for clients, we think we offered up some…
Darcy Lefebvre, RP Copywriting
Surrounded with ever-evolving online communication tools and technology, direct mail seems to have been left in the dust. That being said, there’s still room for direct mail in most small business marketing plans – if it’s done right!
The benefits of direct mail
The most obvious advantage of direct mail is that your message physically gets directed to a real person. Your brand is in their hands! People are much more likely to open and read a letter that comes to their mailbox than peruse an email in their inbox.
Direct mail also gives you an excuse to check back with a potential client so that those “cold calls” aren’t quite so chilly. Other benefits include being able to easily measure your campaign’s rate of success and target your market quite specifically.
Try Canada Post’s Precision Targeter to select demographics, property types and specific delivery areas.
How to create a direct mail campaign that works
People often compliment me on my writing. Sure, it’s mostly my wife and my mother-in-law, but still. The point is, great writing – however loosely you define that term – doesn’t flow from the keystrokes of enlightened scribes like so many lavender-scented rainbows from the backsides of flying unicorns.
Unlike unicorns, great writing isn’t magical; it’s actually quite ugly to watch. It’s type, delete, type type, delete, type, smash fist into keyboard, delete, type, sigh, go for more coffee. You can, however, ensure your writing is the best it can possibly be by following these six steps:
- Research – You can’t write what you don’t know. Before writing a single letter, find out as much as you can about your subject. Typically, the research phase makes up the majority of time our team spends on a copywriting project.