Make the most of your inbox

Numbers don’t lie – email marketing is still killing it!

While everyone’s busy chasing the next TikTok trend or tweaking their hashtags, email is quietly pulling in the highest returns of any marketing channel out there.

Wait, what?

Seriously, if you look at the numbers, email is still queen of the scene.

• Did you know that emails get you $36 back for every $1 spent? That’s not a typo. According to recent data, email marketing delivers an eye-popping ROI of 3,600%. While social media and paid ads might get more hype, email is where the real money lives.
• Or that 94% of people check their email every. single. day. Your customers are literally waiting for you to pop into their inbox. No dancing cat videos required. Just show up with value – be it a hot tip, an exclusive offer or a friendly hello – and you’re already ahead of the game.
• Emails have 4.26 billion users and counting. That’s more than half the global population. Whether your audience is across town or across the ocean, email gives you direct access to their digital front door.
• Also, 79% of millennials actually prefer communication from businesses via email. These aren’t just your avocado-toast-eating side-hustlers. They’re decision-makers, buyers and trendsetters.

So, how can you capitalize on this?

Start by turning your biggest time-suck (staring at a blank screen, wondering what to write) into a strategic, income-generating machine. All it takes is one simple shift: having an email marketing plan. With a clear purpose behind every send and a roadmap to follow, writing becomes easier, more fun and more effective. Instead of scrambling for content, you’ll be sending emails that nurture leads, drive sales and keep your brand top of mind. And if you’re not sure where to begin? Bring in a pro. A copywriter can help you build a smart, year-long strategy that turns email into your business’s secret weapon.

Email is Queen

Just like me, it’s not flashy or trendy. But it delivers. With unmatched ROI, daily engagement and a global audience at your fingertips, email marketing is a smart, sustainable and scalable way to grow your business.

So dust off that email list and start sending. Or better yet, team up with a copywriter who knows how to turn words into clicks, lists into leads and messaging into money. Your future self will thank you.